Kogan’s tax time promotion broke the law, court rules in ACCC victory

Kogan misled consumers with a 2018 tax time 10% off ‘sale’ that saw 600 products cost the same as, or more than, their pre-promotion price, the Federal Court has ruled.

The Australian Competition and Consumer Commission (ACCC) began court proceedings against the retailer in May last year alleging it made false and misleading representations when advertising the discount code.

Between 27 and 30 June 2018, Kogan – which has 1.4m active customers and sells a range of items including electronics, furniture, and toys – advertised on its website, in SMS messages, and in emails sent to more than 10m people that consumers could use the code ‘TAXTIME’ to get 10% off at checkout.