Kopparberg Cider celebrates the uniqueness of its origins
A new campaign from Kopparberg Cider is giving Australian consumers a peek into life in the Swedish town of Kopparberg where the cider is produced.
The ads, created by Clemenger BBDO Melbourne, provide a snapshot of the Swedish town and its locals, with the quotes taken from locals the production team met during the shooting of the campaign in Kopparberg.
Craig Maclean general manager – Cider at Carlton & United Breweries said in a statement: “We went to Kopparberg to shoot the ads with an idea of what we wanted to do, but meeting the locals really motivated us to capture the real unedited stories of Kopparberg.
Surely that first execution could have done with a possessive apostrophe? Or is that part of its enigmatic charm?
Awesome campaign.
Love the ads. But what’s with the lack of apostrophe on the first one?
This is Clemenger, ..ck the apostrophe.
Or a hyphen in the last?
I live in Kopparberg. It’s all true 😉
That’s a bit disrespectful isn’t it? Like making fun of Kopparberg. That’s not a tourist bus btw. It’s just a normal bus and it does stop in Kopparberg lol. The lies..
And some say Swedes don’t have a sense of humor… 😀
Offcourse the water is magic!! We pee in it all the time! Thats why our cider is so good Didn´t you know??? =P