Kraft Heinz ANZ appoints creative agency
Kraft Heinz Australia and New Zealand has appointed TBWA as its integrated creative agency, following a competitive pitch process.
TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.
This consolidates Kraft Heinz brands under one agency in the region.
“We are very pleased to re-engage with TBWA, who previously held our account for three years in Sydney and delivered outstanding creativity across our core brands,” said Michael Magee, CMO at Kraft Heinz.
“Their disruptive approach and deep understanding of our brands make them the perfect partner as we look to continue to elevate our presence in the market.”
Paul Reardon, CCO at TBWA\Melbourne, said: “Kraft Heinz has great brands with a high benchmark for creative work both here in Australia and New Zealand, as well as globally. It’s an exciting partnership.
“When pitching to Kraft Heinz, we spoke a lot about the importance of disruptive work in ‘shared’ and ‘owned’ media – areas we love to play in. We can’t wait to get started.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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