F.Y.I.

Kristy Botfield joins Moshcam

Former Fairfax digital specialist Kristy Botfield has joined online live music channel Moshcam as national sales and partnerships manager.

Kristy Botfield

Kristy Botfield

The announcement:

Moshcam, creators of the world’s largest online channel of originally-produced live music videos, has appointed former Fairfax Digital Specialist Kristy Botfield to the position of National Sales and Partnerships Manager.

Botfield joins Moshcam from Catch Digital Media and a five-year position at Fairfax where she worked on top line briefs to provide cross-platform solutions to a national client and agency base. The appointment marks the beginning of Moshcam’s shift away from external sales representation, and the position will allow Botfield to focus on creating enduring commercial partnerships, enabling advertisers to fully leverage Moshcam’s unique position in the ever-evolving space.

“We are delighted to welcome Kristy to the Moshcam team,” said Stephen Peach, CEO, Moshcam. “Kristy brings a wealth of media and sales experience which will be an enormous asset to Moshcam as we continue to expand our unique offering both in Australia and overseas. Her appointment ensures we are well equipped to harness the full potential of all our properties as we continue to provide an unparalleled experience in live music video.”

Botfield’s role is effective immediately.

Source: Moshcam press release

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