Kurt McGuiness sinks his teeth into Primal Storytelling – a new agency with bite

Andrew Banks

January 17, 2022 9:49

A new kind of agency will launch in February – Primal Storytelling – headed by Kurt McGuiness, Volkswagen Group Australia’s former corporate storyteller of nearly 10 years.

Working remotely is now the norm. Primal intends to be the “un-agency”, removing some of the non-essential aspects imposed by traditional agencies.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics