Adelaide’s KWP branches out with new Darwin agency
One of Adelaide’s longest standing agencies, KWP, is stretching its wings north with the opening of a Darwin-based offshoot.
KWP’s Kaia Hammond and John Baker see Darwin as a natural extension.
The move to the Northern Territory comes 25 years after the agency was first founded.
Headed by business director Kaia Hammond, the agency will be working with existing KWP clients and building connections with locally-based businesses.
Hammond’s previous role was as communications, marketing and media manager at the Menzies School of Health Research, which is KWP’s first client.
“We’re looking to develop partnerships with small and large businesses across a number of different industries and in range of capacities,.” Hammond said.
“Some clients use all of our services, some unbundle and use only a few. We are ultimately interested in making sure our clients have access to the most appropriate and cost effective services that answer their needs.”
KWP has worked with clients in Darwin in the past, having overseen the rebrand of Charles Darwin University as well as projects for Power and Water.
Managing director John Baker said the time was right for the expansion.
“After a successful 25 years of working with clients in Adelaide it is time for KWP to branch out and expand our work,” Baker said.
“Darwin has always been the most obvious place for us to open given its similarities with Adelaide, especially its strong sense of community.”
Clients for the agency in Adelaide include Coopers Brewery, Ultratune, Yalumba Wines, The South Australian Tourism Commission and Vili’s Pies.
Hmmm… no mention of their failed effort in Melbourne 15 years ago. For their sake, I hope they are prepared to build stronger foundations in Darwin before the tea leaf reading chickens them out.
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