KWP! Advertising promote South Australian wine brand to Londoners
KWP! Advertising is promoting South Australian wine Oxford Landing Estates to Londoners as the chance to get to know a real South Australian.
Running on London Underground posters, London street furniture and Black Cabs, the outdoor campaign introduces “the real people, real place and real wines of Oxford Landing”.
James Rickard, KWP! creative director, said: “We want people to discover the wine and also the genuine people behind the wine. Their stories add to the overall brand story.”
The campaign is supported with a new website, online video content, in-store activations with major UK liquor retailers and social media competitions.
Credits:
- Creative Director: James Rickard
- Creative Team: Corey Swaffer, Amrit Jandu
- Media Team: Lucy McFarlane
- Account Director: Tristan Glover
- Agency Producer: Micky Grant
- Art: Nigel Wapper
- Photography: Richard Lyons
- Client Team: Olivia Barrie, Matt Taylor
