Kyle Sandilands’ return to television pulls 385,000 viewers

Kiis FM breakfast star Kyle Sandilands’ return to television last night attracted 385,000 viewers across five metro cities.

Sandilands was joined on the Ten Pilot Week show, Trial by Kyle, by former Bachelor star Anna Heinrich.  Previously he has appeared on shows including Big Brother, Australian Idol, Australia’s Got Talent and X Factor.

Trial By Kyle pulled 385,000 viewers

Ten also famously sacked Sandilands when he was a judge on Australian Idol in 2009 after an on-air lie detector test revealed a 14-year-old girl had been sexually assaulted.

Last night his show, which ran after Ten’s Bachelor Australia, placed second in the 16-39 demographic and attracted the biggest audience from Sydney – where his breakfast show runs with co-host Jackie ‘O’ Henderson. It wasn’t as popular as the previous night’s Pilot Week show, Kinne Tonight, which had 404,000 metro viewers the night prior.

A minute by minute breakdown of Trial By Kyle, which commenced a little later than expected, at 8:45pm

According to the minute by minute breakdown of the show, Trial By Kyle inherited a metro audience of 948,615  from the last minutes of Ten’s Bachelor Australia, however after commencement fell to around 650,000. By the end of the evening, the minute by minute audience was below 350,000.

But Bachelor Australia proved much more popular, according to OzTAM’s overnight figures, with a metro audience of 807,000 metro viewers. Ten’s Bachelor Australia was the lead program across all key advertising demographics.

It was also a positive story for Ten according to broadcast video on demand numbers, with episode two of the show achieving the biggest 7day audience for Tenplay ever – 200,000.

In the same time slot as Ten’s Bachelor Australia, Seven ran two hour half shows, Border Security – Australia’s Front Line and Beach Cops. The shows pulled metro audiences of 426,00 and 373,000 respectively.

On Nine, the NRL match between the West Tigers and the Manly Sea Eagles pulled in 324,000. The match only ran in Sydney and Brisbane.

Later in the evening, Nine’s AFL and NRL footy shows attracted a total metro audience of 285,000 while The Front Bar, which ran from 8:30pm in Melbourne, Adelaide and Perth managed 370,000.

The 6pm news battle was won by Seven, with 960,000 viewers across Australia tuning in. That was ahead of Nine News 6pm, which had a metro audience of 888,000. ABC News had an audience of 734,000 viewers while Ten’s alternative news offering, The Project 7pm, managed 483,000.

It was a tight race for the Thursday night win, with Nine and Seven both achieving main channel shares of 17.2%. Both channels were well ahead of rival Ten, on a 14.1% share, as well as ABC’s 11.6% and SBS’ 5.3%.

But from a network perspective Seven took the lead, achieving a total share of 28.2%, with the help of a 4.5% share from 7Two. By comparison, Nine Network’s share was 25%, Network Ten managed 19.5% while ABC Network and SBS Network averaged 19.7% and 7.7% of total audience share.


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