Kylie Rogers named new MD of Mamamia Women’s Network local and US operations



Mamamia Women’s Network national sales director Kylie Rogers will be overseeing the day to day management of the company locally and in the US in her new role as managing director, as the company looks to transition from a start-up to a scale-up.

Rogers has been promoted to the newly created role of managing director of MWN with national sales manager Danika Johnston stepping into Rogers’ shoes as national sales director, although Rogers will continue to build market-facing partnerships.

Speaking to Mumbrella Rogers said: “We’re in that situation where we are moving from a startup to a scale-up and really building our business both here in Australia and in the US. Jason [Lavigne, MWN CEO] was after a managing director to lead that scale-up program and I am wildly excited to be leading that opportunity.

“We have a very big, clear, audacious goal to be the best women’s global communications business by a certain date and I will be leading that charge.”

When pushed on the deadline for that to be achieved Rogers was tight-lipped, saying: “We only talk about that date internally.”

In the US Rogers will be working with recently appointed US lead Sarah Bryden-Brown.

“We have hired the most incredible executive in Sarah Bryden-Brown. She’s ex-Kidspot and Babble in the US and owns her own e-commerce site in the US,” Rogers said on MWN’s US operations.

“She’s leading the charge, she’s appointed four staff, we’re looking for a studio as we speak. She’s not someone who needs to be micromanaged  so that frees me up to be part of the progress of the US but also continuing to build the wonderful assets we have here.”

When asked if MWN will leverage Bryden-Brown’s e-commerce experience Rogers said the company is “talking about our options at the moment”.

While Rogers will be focused on the overall running of the company’s assets, Danika Johnston will be taking over the commercial responsibilities.



Johnston joined MWN in May this year as national sales manager, joining the company after more than a year-and-a-half as national sales director with Authentic Entertainment Australia.

“I’m incredibly excited about this opportunity. I don’t think I’ve ever been in a business that’s experienced this amount of growth, it’s quite extraordinary in my career,” she said.

“I have a great task of building a really strong commercial and strategy team, that’s really my job in the next 12 months and to continue to seize opportunities for the business.”

Further commercial appointments can be expected as “early as next week”, Johnston said.

“We have nine open roles across the business. We look to be announcing those very shortly and through to the lead-up to Christmas,” added Rogers.

On the role of co-founders Jason Lavigne and Mia Freedman, Rogers said Lavinge is  “focused on the larger strategic opportunities for the business,” while Freedman as content director continues to lead that charge.

“Mia is extraordinary in knowing what women want in terms of content,” said Rogers.

At the end of last month Network Ten digital group sales manager Luke Manley joined MWN taking on the Victorian sales director role while former Ikon Communications strategic consultant Georgia Thomas joined MWN as national strategy director in early August.

Miranda Ward


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