Latest ads: Ford, Volkswagen, WWF, RACQ, NRMA Insurance, NAB, RAC WA

Miranda Ward

July 9, 2015 12:15

Here’s a roundup of a few of the new ads you might have noticed on TV recently.

Ford is continuing with its aggressive marketing tactics, promoting its all-new Ford Mondeo as more efficient than the Toyota Camry Hybrid.

The campaign features an attendee of a motor show snapping a photo of the car next to the sign claiming it to be more fuel efficient than the Camry Hybrid, and posting it online, then shows rival hybrid car testers’ reactions to the post. BlueHive is Ford’s creative agency of record.

https://www.youtube.com/watch?v=tQsi8PpFr7s

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

nothing's ever new 10 Jul 15

The ol’ “other car companies reacting to our factual claim” trick. Always very effective on consumer minds and criticised as recycled in the advertising world.

Not the first people but I still think Hyundai did it best in North America.
https://www.youtube.com/watch?v=vY-5dn3t4xM

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Latest ads: Ford, Volkswagen, WWF, RACQ, NRMA Insurance, NAB, RAC WA

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