Latest ads: Ford, Volkswagen, WWF, RACQ, NRMA Insurance, NAB, RAC WA
Here’s a roundup of a few of the new ads you might have noticed on TV recently.
Ford is continuing with its aggressive marketing tactics, promoting its all-new Ford Mondeo as more efficient than the Toyota Camry Hybrid.
The campaign features an attendee of a motor show snapping a photo of the car next to the sign claiming it to be more fuel efficient than the Camry Hybrid, and posting it online, then shows rival hybrid car testers’ reactions to the post. BlueHive is Ford’s creative agency of record.
https://www.youtube.com/watch?v=tQsi8PpFr7s
Volkswagen is pitching its deal on its Golf as more exciting than the arrival of a dad’s first baby. The ad sees mum and dad arrive home with baby girl to meet a celebratory family however the dad is desperate to tell them about his new car. DDB Sydney is Volkswagen’s creative agency of record.
https://www.youtube.com/watch?v=t8E-JtSbOa0
The World Wildlife Foundation has recruited a number of famous faces and other people, foreign and Australian, to lend their support to the health of the reef, taking on the role of reef ambassadors. The campaign aims to get people to sign a petition urging the UNESCO World Heritage committee to protect the reef.
RACQ is pushing the various benefits of being a member in a new ad which sees people offered help and support from friends replying ‘It’s ok I’m with RACQ’. SapientNitro is the insurer’s creative agency of record however the account is currently up for pitch.
https://www.youtube.com/watch?v=fjJLXC_Hu9M
NRMA Insurance is asking audiences what makes a home a home, with the insurer asking viewers to show them what home means to them, with the NRMA donating $5 to the Red Cross for every upload. M&C Saatchi is the creative agency of record for NRMA Insurance.
https://www.youtube.com/watch?v=hS4onuJFPLM
NAB is pushing its $20 Boss program, which sees secondary school students given $20 each to start their own business, with an ad capturing one student kicking off a t-shirt design business. Clemenger BBDO Melbourne is NAB’s creative agency of record.
RAC Insurance is pushing itself as the insurer who “will make it better” in times of need. JWT Perth is the insurer’s creative agency of record.
https://www.youtube.com/watch?v=eg6Ir_mBCfc
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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BlueHive
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JWT Perth
M&C Saatchi
NAB
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RAC WA
RACQ
Volkswagen
WWF
The ol’ “other car companies reacting to our factual claim” trick. Always very effective on consumer minds and criticised as recycled in the advertising world.
Not the first people but I still think Hyundai did it best in North America.
https://www.youtube.com/watch?v=vY-5dn3t4xM
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