Le Coq Sportif brings Tour de France to Sydney

Sports brand Le Coq Sportif has partnered with Mail Call cycling couriers in an execution designed to promote the brand’s sponsorship of the race. Le Coq Sportif is sponsoring the coveted yellow leader’s jersey and 25 cycle couriers in Sydney and 5 in Melbourne will wear the top for the duration of the event, which begins on the 30th June.

The race goes on for 21 days, covering 20 stages. The activation, created by Magnum PR, will see the couriers visit around 1000 locations a day. Le Coq launches Tour de France couriers

Le Tour de France riders cover an average distance of 3,479kms over the duration of the race, riding for six hours a day, whereas the couriers will spend at least eight hours on their bikes each day, travelling an average distance of 2,037kms in 21 days.



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