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Leading companies merge to create new full-service production agency

Two Australian video production companies, P2 Content Creators and DMC Digital, have joined forces to create a full-service agency.

Aiming to establish itself as one of Australia’s most trusted, experienced and reliable production houses, Producible has brought together over 40 years of experience with the leadership team having lived, breathed, and growth business throughout the duration of their careers.

Under the new merged brand, the team of 30 will combine strengths to service their clients including Apple, Samsung, Disney, Breville, IGA, Microsoft, Best&Less and Fetch TV.

The agency’s proposition of strength and experience hopes to differentiate itself from new indie production houses, and solidify its position as the most established full-service production agency in the market.

P2 Content Creators’ Marc Collister will take on the role of managing director and partner, while DMC Digital’s David Flanagan will head up strategy and creative.

(L-R): David Flanagan and Marc Collister

“When clients approach us, we consistently hear the same recurring frustrations – promises of quality and effective collaborations don’t always materialise, with content expectations falling short, without tangible results,” Flanagan said.

“At Producible, our deep, extensive experience equips us to tackle any brief head-on.

“Having successfully navigated clients’ requirements consistently and effectively over the years, there is never a problem that is too big for our seasoned team. From the initial briefing to the final deliverable, we have demonstrable experience of getting the job done – right – every time.”

Collister said the goal is for Producible to be recognised as a “beacon of thoughtful creativity”.

He explained: “Our clients recognise the intrinsic value of a full-service production partner who seamlessly marries ideas with flawless execution, time and again. With decades of experience under our belt, we will continue to navigate the complexities of any brief with unwavering confidence.

“Our refreshed identity signifies a renewed commitment to our clients, both existing and new, ensuring that their needs remain at the forefront of everything we do.

“We are launching a club that invites visionaries, creatives, and producers to execute exceptional work. We’re not a fleeting spark of brilliance; we’re the bedrock of consistency and excellence.”

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