News

League star Brad Fittler displays a good night’s sleep in ResMed campaign

Zoe Wilkinson

March 19, 2021 10:00

Rugby league legend Brad Fittler is demonstrating the difference a good night’s sleep can make in a campaign for snoring solution and CPAP machine business ResMed.

The campaign has launched with a TVC that shows Fittler dancing across his front lawn to retrieve the newspaper, due to the renewed energy he has after getting nine hours’ sleep.

The integrated campaign, created by Magnum & Co, launched last weekend to coincide with the kick off of the 2021 NRL season.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Brad Fittler Carl Moggridge Line Andersen Magnum & Co ResMed

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