League star Brad Fittler displays a good night’s sleep in ResMed campaign

Rugby league legend Brad Fittler is demonstrating the difference a good night’s sleep can make in a campaign for snoring solution and CPAP machine business ResMed.

The campaign has launched with a TVC that shows Fittler dancing across his front lawn to retrieve the newspaper, due to the renewed energy he has after getting nine hours’ sleep.

The integrated campaign, created by Magnum & Co, launched last weekend to coincide with the kick off of the 2021 NRL season.

Carl Moggridge, managing partner at Magnum & Co, said: “With 40% of Australians not getting enough sleep, it’s clear we don’t take our sleep health as seriously as we should. But rather than dramatise the downside of not getting enough, we simply wanted to show how great you feel when you do get quality sleep. The importance of improving Australia’s sleep health was a mission we loved getting behind.”

ResMed has been operating in Australia for over 30 years.

Line Andersen, ResMed ANZ  marketing director, commented: “We’ve teamed up with Magnum & Co to develop a brand new sleep awareness campaign, led by a television commercial which mixes humour with considered messaging in an attempt to flip the script on traditional sleep related advertisements. Rather than showing the ill effects of poor sleep, we have gone into the unreal to highlight the fact that proper sleep can make you feel on top of the world.

“Together with Magnum & Co, we’ve been able to blend ResMed’s proud history in sleep health, with a positive lifestyle themed message and a healthy dose of Brad’s playful personality. We can’t wait for people to experience this refreshing way of talking about sleep.”


Creative: Magnum & Co.
Media: Taska Media
Production: Mint Films.


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