Leapmotor uses helicopter stunt to announce launch down under, via cummins&partners
Cummins&partners developed an awe-inspiring helicopter stunt to bolster Leapmotor’s launch into Australia.
The announcement:
Leapmotor, the innovative new player in the growing EV market, has officially arrived in Australia, making a dramatic first impression with the launch of its fully electric C10 SUV.
To amplify its Australian launch, Leapmotor teamed up with Channel 7’s Sunrise for a sky high – yet groundbreaking giveaway.
One lucky winner received a brand-new C10, delivered in an unforgettable way—via helicopter touring down the NSW coastline. The C10 was seen soaring across Sydney’s iconic skyline before touching down on the world-famous shores on Friday, marking an electrifying moment for Leapmotor.
“Years ago car launches were the biggest thing in marketing. Over time they’ve lost a bit of pizazz and spectacle and we thought we should try to bring some of that back to help establish Leapmotor in Australia. The Leapmotor C10 is a real exemplar in terms of EV automotive technology and the value is extraordinary for its outstanding quality and performance’ – Joanne Stogiannis, director of marketing and communications Stellantis
“We’ve done our unfair share of cool car launches and this was one for the ages. I have never seen a car flying through the air…in essence doing a Leap over the waters to arrive in Australia. As a stunt it was incredible..and being amplified on Sunrise was exceptional” said Sean Cummins chief creative officer, Cummins & Partners.
The Leapmotor C10 is now available at dealerships across Australia.
Credits:
Leapmotor Australia (Stellantis)
Creative agency: cummins&partners
Media agency: Starcom
Digital & Social agency: Digitas
Production: Helicopter Lift Services & Safari Global
Source: cummins&partners
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