Legg Mason uses ballerina, archer and soccer to explain investment offerings to consumers
Global fund manager Legg Mason has recruited a ballerina, an archer and a soccer player to represent the brand’s different investment approaches.
Created by Mohawk, the campaign features three images, each used to cover Legg Mason’s different ‘spheres’: corporate brand, income solutions for life, and fixed income choice.
The campaign aims to educate investors on the brand’s capabilities
As part of the campaign, digital animated banners of each symbol have been created for Legg Mason’s website, as well as bespoke pages for the ‘Income solutions for life’ and ‘Fixed income choice’ offerings.
