Lego launches festival of play to celebrate 50th year in Australia

Robin Hicks

April 16, 2012 11:24

Host and PR agency One Green Bean are behind a new campaign for Lego to mark the toy brand’s 50th anniversary in Australia.

The campaign is built around the ‘Festival of Play’, a nine-month push to encourage kids and adults to celebrate through play.

A dedicated website LEGOfestival.com.au goes live today, as does a 90-second video that tells the story of how the first Lego brick arrived in Australia.

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Robin Hicks

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2 COMMENTS

LEGO 16 Apr 12

Great story! Just 50 year ago and now look at LEGO!

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Lego Fan 16 Apr 12

I am really glad Lego has made it to 50 in Australia on its way to becoming the biggest toy in the world. I am also happy OGB and Host were involved. What I don’t understand though is how a site has been created that will be updated over 9 months and I can’t follow it on Facebook or even sign up to an email list. I will not remember to check back every month to see what you are doing no matter how strong the nostalgic love of Lego is…

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