Lego Masters takes out key advertising demos as Nine wins Tuesday
Nine’s Lego Masters continues to perform for the network, being the fifth-most watched program overall on Wednesday and the top-rating non-news program with 700,000 metro viewers.
The latest episode, which featured an 80s Arcade Challenge and saw host Hamish Blake dress up as John Bender from The Breakfast Club, helped Nine to a Tuesday night win with a 28.8% share.
That placed Nine ahead of Seven on 27.5%, the ABC with 18.8% and Ten with 17.9%.
Blake as John Bender for the 80s Arcade Challenge
The ABC’s defeat of Ten in the network share stakes was due, in part, to the performance of Old People’s Home For 4 Year Olds, a social experiment documenting the impact of bringing elderly care home residents into a classroom of preschoolers.
The program was the #2 non-news offering of the night, bringing in 637,000 metro viewers, and beating more fancied commercial network competition from MasterChef Australia (517,000 metro viewers) and Big Brother (515,000 metro viewers).
ABC’s Anh’s Brush With Fame featured model and author Tara Moss also aired to 545,000 metro viewers.
News continued to dominate the ratings, as it has done since Nine’s Married At First Sight ended. Seven News aired to 981,000 metro viewers, ahead of Seven News at 6.30 with 978,000 metro viewers and Nine News with 952,000 metro viewers.
The top rating multi-channel of Tuesday evening was 7mate with a 3.9% share.
Got a tip?
Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
Linkedin