Leo Burnett Melbourne appointed by Jay Jays

Leo Burnett has been appointed to create the Jay Jays summer brand campaign for parent company Just Group.

The announcement:

Just Group announces the appointment of Leo Burnett Melbourne to create a Jay Jays brand campaign for Summer 2012. Leo Burnett was chosen following a creative pitch and will begin working on the account immediately.

Jay Jays are investing in above-the-line advertising for the summer 2012 campaign with the objective to stimulate significant growth in sales for Summer 2012.

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