Leo Burnett Melbourne appointed by Jay Jays

Leo Burnett has been appointed to create the Jay Jays summer brand campaign for parent company Just Group.

The announcement:

Just Group announces the appointment of Leo Burnett Melbourne to create a Jay Jays brand campaign for Summer 2012. Leo Burnett was chosen following a creative pitch and will begin working on the account immediately.

Jay Jays are investing in above-the-line advertising for the summer 2012 campaign with the objective to stimulate significant growth in sales for Summer 2012.

Just Group General Manager of Advertising, Dianna Young, says, “This is the first time in a number of years that Jay Jays has supported the brand with advertising. It’s an exciting new chapter for the business, and we’re delighted that Leo Burnett will be working with us.”

“This is a great opportunity for us to help the Jay Jays team re-energise their brand. We love their ambition, and we’re really looking forward to helping them lift sales to a new level,” says Melinda Geertz, Leo Burnett Melbourne CEO.

Jay Jays is well known for cool, current and affordable fashion. Targeting 16-18 year old girls and guys, this youth brand offers an extensive product range, including a dominant assortment of denim, must have fashion items for the season, everyday casual basics and accessories. Jay Jays strives to be a fun, honest, energetic, individual clothing brand that offers great value.

This appointment caps off a winning streak for Leo Burnett Melbourne who picked up three Cannes Lions and eight APMA Star Awards in the last fortnight.

Source: Leo Burnett press release



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