Leo Burnett Melbourne appointed by Jay Jays
Leo Burnett has been appointed to create the Jay Jays summer brand campaign for parent company Just Group.
The announcement:
Just Group announces the appointment of Leo Burnett Melbourne to create a Jay Jays brand campaign for Summer 2012. Leo Burnett was chosen following a creative pitch and will begin working on the account immediately.
Jay Jays are investing in above-the-line advertising for the summer 2012 campaign with the objective to stimulate significant growth in sales for Summer 2012.
	
“Jay Jay Jeans..its a warehouse!” (circa 80’s) – I hope they include Mobile with that demographic.