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Leo Burnett introduces cartoon tree Harry Ficus for WWF’s ‘Love your forests’ campaign

Leo Burnett Sydney has launched a spot for WWF that introduces cartoon tree character Harry Ficus, a ‘responsibly made’ tree that can turn into tables, chairs and tissues.

The campaign, which kicks off WWF’s ‘Love your forests’ initiative, includes prints executions and a children’s book – printed on Forest Stewardship Council certified paper – called The Adventures of Harry Ficus.

Lawrence Hennessy, head of marketing for WWF Australia, said: “We know that people want to make the right environmental choices, but often don’t know how. As soon as Leo Burnett presented Harry Ficus we fell in love with him and what he stood for. The Adventures of Harry Ficus is a simple, engaging idea that will educate and encourage people to think about their everyday purchases’.

Credits:

Client: WWF-Australia
Executive Creative Director: Andy DiLallo
Group Account Director: Paul Everson
Copy Writer: Brad Grey
Art Director: Jim Walsh
Illustrator: John-Henry Pajak
TV Producer: Margot Fitzpatrick
Rita Gagliardi
Print Producer: Michelle Browne
Production Company: Mighty Nice
Media: Starcom

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