Leo Burnett Sydney named AdNews’ Agency of the Year

Leo BurnettCreative agency Leo Burnett Sydney was named the agency of the year, as well as topping the ad network of the year and NSW agency of the year categories, at last night’s AdNews Awards.

Leo Burnett Sydney beat out Mnet, Soap and Cummins & Partners to take home the top gong.

Media agency Bohemia took home the award for media agency of the year, while UM NSW grabbed the media network of the year title for the second year running.

In the campaign categories, Saatchi & Saatchi’s ‘Penny and the Pirate’ for Luxottica Australia won the Game Change and Digitial campaign categories, while DDB Melbourne’s ‘Radiant Returns’ for Radiant won the ad campaign of the year award and the branded content award. Initiative picked up the media campaign of the year award for its work on Kia’s ‘Game On’.

The evening also saw Scott Whybin inducted into the Advertising Hall of Fame.

The full list of awards:

  • Agency of the Year: Leo Burnett Sydney
  • Ad Network of the Year: Leo Burnett
  • Media Network of the Year: UM NSW
  • NSW Agency of the Year: Leo Burnett Sydney
  • Victorian Agency of the Year: Cummins & Partners
  • State Agency of the Year: The Brand Agency WA
  • Direct Agency of the Year: Lavendar
  • Media Agency of the Year: Bohemia
  • Small Agency of the Year: 3rdSpace
  • Emerging Agency of the Year: The General Store
  • Digital Agency of the Year: Soap Creative
  • Independent Agency of the Year: Cummins & Partners
  • The Game Changer Award: ‘Penny the Pirate’ – Luxottica Australia Saatchi & Saatchi
  • Specialist Agency of the Year: Mnet
  • PR Agency of the Year: Mango Australia
  • Digital Campaign of the Year: ‘Penny the Pirate’ – Luxottica Australia Saatchi & Saatchi
  • Ad Campaign of the Year: ‘Radiant Return’ – Radiant DDB Melbourne
  • Media Campaign of the Year: ‘Game on’ – Kia Initiative
  • Ad of the Year: ‘Unbreakable Driver’ – Toyota Hilux Saatchi & Saatchi NSW
  • The UN LTD Award: ‘The Anzac Appeal’ – RSL DDB Melbourne
  • The Best Use of Data Award: ‘See More Inside’ – Commbank Working Capital M&C Saatchi
  • The Branded Content Award: ‘Radiant Return’ – Radiant DDB Melbourne
  • Hall of Fame – 2014 Inductee: Scott Whybin

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