Diageo to stick with Leo Burnett despite global Beam Suntory win

January 19, 2017 10:28

Leo Burnett appears to have dodged a major conflict bullet with its longstanding client Diageo after the Publicis-owned network won the global Beam Suntory business.

The Works became the global creative lead on Jim Beam.

Beam Suntory put the unified global creative account out to pitch in November last year, ending a longstanding relationship with Sydney agency The Works, which had managed to grow a local slice of the account into the role of lead creative agency globally.

However, the decision by Beam Suntory to align the business with a single agency globally saw The Works dropped from the business along with a lose alliance of two other agencies which was called StoryWorks comprising The Works, Mekanism in the US and Jung von Matt in Germany.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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