Leo Burnett wins Patties Foods account

Patties Foods has appointed Leo Burnett to its creative account.

The appointment will see the agency handle a portfolio of brands including Herbet Adams, Nanna’s, Four’N Twenty and Patties.

Consumer engagement, marketing and communications strategy will be a focus for Leo Burnett while working on the account.

Melinda Geertz, Leo Burnett Australia’s CEO, said in a statement: “It’s a company that’s truly transforming; they’re ambitious for growth, and they share our belief in innovative marketing and communication.

“Their brands are iconic in Australia, and it’s a tremendous opportunity to help shape their future.”

Anand Surujpal, marketing and innovation manager, at Patties, said: “With our new, aggressive plans for growth and a focus on innovation, we will no doubt provide some new and exciting concepts for our growing consumer base that build engagement between our brands and our customers.”


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