Levi’s consolidates global media account
Levi’s has consolidated its global media account, a spokesperson has confirmed to Mumbrella.
The retail brand has handed the account to IPG’s UM, after working with the media agency in the Americas since 2019.
The account is understood to be worth USD$142 million (AUD$217 million).
“We’re happy to confirm UM as the global media partner for the Levi’s brand,” the spokesperson told Mumbrella.
“This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere.”
Globally, Omnicom Group’s OMD was the incumbent.
Mumbrella has contacted Levi’s for comment.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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