Lex Deasley joins Pulse Communcations

Ogilvy PR’s consumer public relations arm Pulse Communications has appointed Lex Deasley to the role of practice director.  

The announcement:

Sydney, October 18, 2010: Award-winning consumer agency Pulse Communications has hired another leading consultant from the UK, with experiential and youth marketing expert Lex Deasley joining the company this month as Practice Director.

With more than 15 years’ experience in lifestyle brand PR, Deasley most recently worked at Red Bull as Senior Communications Manager, National Campaigns & Culture, where he was responsible for

the promotion of the brand through properties such as Music Academy, X-Fighters, Air Race & BCOne.

He has also worked at recognised integrated agency Exposure in London, where he was responsible for its highly-visible sports and entertainment division consulting to brands such as Nike, Levi’s, Rizla, Umbro and Triumph motorcycles.

The senior hire follows a spate of new business wins and continued client growth for Pulse, and will see Deasley head up the highly successful CUB account and focus on new business. He will also drive the development of a new youth and sports offering within the organisation.

Deasley joins Matt Buchanan at the agency, who returned back to Sydney to take up the position of Managing Director at Pulse in May this year after a 12-year stint in the UK.

Buchanan said Deasley had unique experience in youth marketing, sport and creating “talkability for brands”.

“Lex has worked on some highly successful, creative and innovative campaigns where he has helped generate positive word of mouth in a challenging space,” he said.

“His work with brands like Red Bull, Nike and Umbro has been outstanding, and will be a key factor in the future direction of the business. We’re excited to have him on board.”

Pulse was awarded the Best New Consultancy in 2004 (Asia Pacific PR Awards), Campaign of the Year (2008 Asia Pacific PR Awards), and has gone on to win over 50 Australian and global awards including the top honour for all WPP-owned PR agencies worldwide.

Pulse is part of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group.

Source: Ogilvy press release


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