Lexus moves creative account to M&C Saatchi

Lexus has handed its creative account to M&C Saatchi in a pitch which sees the agency win the account from incumbents Saatchi & Saatchi and Oddfellows.

The appointment follows on from independent agency TMS retaining media duties for Lexus’ dealers.

Lexus Australia chief executive Sean Hanley said the appointment of M&C Saatchi will assist in preparing the luxury brand for growth in the coming years.

“As Lexus enters its 25th year in Australia, the time has come for us to focus on building an even stronger identity,” he said.