Lexus Australia releases ad for its first car created by a female designer
Lexus has promoted its UX car model by telling drivers how the car is able to predict their every move before it happens.
The ad, created by M&C Saatchi, features a woman driving through traffic as a set of hands, which form part of the car, pass her a coffee, put on her sunglasses and direct her through traffic.
The campaign, set to the soundtrack of Beck’s ‘I’m So Free’, promotes the UX SUV which is the first Lexus Australia car created by a female designer.
Lexus is aiming to evolve its brand to reflect a “modern luxury lifestyle” by drawing on its Japanese design and philosophies.
Emma Robbins, ECD at M&C Saatchi Melbourne, said in a statement: “When Lexus creates a new SUV that can sense you approaching, remembers how you like to drive and knows when to switch to Self-charging Hybrid Electric, it really does feel like it’s human. So, this idea felt really right. Beck thought so too.”
The campaign is rolling out across TV, cinema, digital, social and experiential.
Vin Naidoo, senior manager of sales and marketing at Lexus, added: “This is the first step in the transformation of the Lexus brand in Australia. We’re excited to introduce new customers to Lexus through the all-new UX and to leverage our key partnership to maximise exposure around the launch.”
Credits:
- Client: Lexus Australia
CEO: Scott Thompson
Senior Manager, Sales & Marketing: Vin Naidoo
Manager, Marketing: James Curtis
Senior Advertising Co-ordinator: Lucy Shearer - CCO – Cam Blackley
ECD – Emma Robbins
CD – Russel Fox
Senior Copywriter – Siobhan Fitzgerald
Head of Planning – Jill Manester
Client Services Director – Callum Walker
Senior Account Director – Symon van Haalen
Senior TV Producer – Julie Rutherford - Prod Co: GoodOil
Director: Joel Kefali
Producer: Andrew McLean
Edit: Jack Hutchings – the Butchery
Producer: Freya Maddock
Visual effects: ALT VFX
Sound design: Nylon Studios Melbourne – Paul LeCouteur
Sound Producer: Ceri Davies
Music: Beck
Licensing: Level Two – Karl Richter, Mel Jong
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Huh? I remember an automotive documentary years ago where industry experts commented that the era of the one person designer was long gone. All modern cars are designed by a team. never a ‘designer’. And if this woman is the new millennium’s answer to Alec Issigonis, Enzo Ferrari, et al, what’s her name? Confused.
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Shame it didn’t have a female vo
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Could you please tell me the brand of the navy & white striped pants the model wears in your ad?
PS: I drive an Audi coupe, but I LOVE your new one, sigh….
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I’d like to know the same…. trousers are gorgeous
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Can’t understand a word from that song in that advert, singer mumbles just about every word!!
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I would also love to get some of those pants? wish I could afford the car but will settle for the pants
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Please ! Let me know urgently the Brand or outlet to buy the Great Navy and white Stripey Pants the Ad Model is wearing.
I need a pair Thanks so much
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Please may I find out where to buy the gorgeous striped trousers on the Lady Driver?
Love the Car too but probably can’t afford!
Regards
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What brand of striped pants is the model wearing?
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