News

Lexus moves its lifestyle PR from EVH to Kate & Co PR

Zoe Wilkinson

March 6, 2020 8:35

Lexus has shifted its lifestyle public relations account from EVH to Kate & Co PR, following a competitive pitch.

EVH has worked with Lexus for the past eight years, taking on the account whilst working on the automotive brand’s Melbourne Cup sponsorship and event in 2012. The agency’s remit included Lexus’ influencer and ambassador strategy and management, content creation program, media management and partnerships.

Lexus worked with EVH for the past eight years

EVH also led and managed Lexus’ position as principal sponsor of the Melbourne Cup, which began in 2018.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Emma van Haandel EVH Kate & Co Kate & Co PR PR public relations Tracey Schouten

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