LG Ad Solutions expands Australia team with senior sales appointments
LG Ad Solutions has appointed experienced sales leaders Marj Hetherton and Adelina Moon as sales directors in Australia.
The announcement:
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today announced the appointment of two seasoned sales leaders—Marj Hetherton and Adelina Moon—to its growing Australia team.
The hires follow LG Ad Solutions’ official launch in Australia last month, led by commercial director Alex Blundell Jones, and marks a significant step in expanding the company’s on-the-ground expertise and market presence. Both Marj and Adelina join from Samsung Ads, bringing proven track records in delivering data-led video and CTV solutions for some of the region’s biggest advertisers. They will both act as sales directors for LG Ads in Australia.
“Our vision for Australia is to bring advertisers the most advanced and creative CTV solutions available—and that requires the best talent in the industry,” said Alex Blundell Jones, commercial director, Australia at LG Ad Solutions. “Marj and Adelina have built incredible reputations while educating the market. Their expertise and character make them exceptional additions, I couldn’t be happier to have them as part of our founding team in Australia.”
LG Ad Solutions is experiencing strong momentum in Australia since its launch earlier this year, underscoring the demand for premium advertising opportunities on the largest screen in the home. Adoption of LG’s streaming App, ‘LG Channels’ continues to rise, and advertiser interest in Home Screen placements is expanding rapidly. This growth highlights the company’s increasing role in shaping the Australian CTV landscape and its commitment to delivering scalable, innovative solutions for brands.
“Advertisers in Australia are looking for ways to cut through the fragmentation of streaming and connect with audiences in meaningful moments,” said Blundell Jones. “By combining LG’s scale in Smart TVs with advanced data and creative formats, we’re helping brands achieve both precision and impact. The early traction we’re seeing in Australia reflects the global momentum behind CTV as the future of television advertising.”
With millions of LG Smart TVs in Australian homes, LG Ad Solutions offers advertisers a powerful platform to connect with consumers at every stage of the viewing journey—powered by LG’s proprietary first-party viewing data and premium ad formats, including native, video, and interactive experiences.
Source: DC Comms
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