LG Electronics Australia has created a new role, head of public relations, with Phillip Anderson appointed to the position.
Anderson will report to Fiona Irving, corporate marketing manager, who previously had PR as part of her remit.
Melbourne-born Anderson comes from the LG’s headquarters in Seoul, South Korea.
Anderson will work with LG-One, a multi-agency team comprised of WPP agencies Ogilvy PR and Hill & Knowlton in Australia.
Lambro Skropidis, LG Australia’s GM of marketing said: “We are pleased to welcome Phillip to LG Australia. Public Relations is key to the success of our marketing strategy and ensuring our brand reaches its true potential.”
“His wealth of industry experience will be a huge asset to our team and we are always excited to have professionals of Phillip’s calibre join our organisation.”
Anderson has in the past worked in communications with Phillips Electronics, Chanel, Tetra Pak and Samsung.