LG creates new head of PR role, hires Phillip Anderson

LG Electronics Australia has created a new role, head of public relations, with Phillip Anderson appointed to the position.

Anderson will report to Fiona Irving, corporate marketing manager, who previously had PR as part of her remit.

Melbourne-born Anderson comes from the LG’s headquarters in Seoul, South Korea.

Anderson will work with LG-One, a multi-agency team comprised of WPP agencies Ogilvy PR and Hill & Knowlton in Australia.