LG taps David Warner for ICC Cricket World Cup campaign

Miranda Ward

February 16, 2015 12:18

LG has unveiled its campaign and marketing activations ahead of the ICC Cricket World Cup in its role as global partner of the event, fronted by Australian batsman David Warner.

The campaign sees the cricket player appear in ads for the brand suggesting to viewers to immerse themselves in the cricket coverage with an LG TV.

In a statement Warner said: “When I was first approached about being an ambassador for LG, it was something I was immediately interested in because it’s a brand that I genuinely connect with. I am in love with my LG 4K Ultra HD TV!”

https://www.youtube.com/watch?v=9z4QHTIDyTI

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.