Liberal Party ditches negative tactics to promise a ‘stronger, 21st century Australia’

‘Hello, I’m Tony Abbott’

The Liberal Party has launched its first ad campaign in the run-up to the elections, fronted by leader Tony Abbott.

The campaign, which debuted on TV last night, dispenses with the negative tactics to present the party’s long-awaited plans to create a ‘stronger, 21st century Australia’.

The party has pledged to create 2m jobs over the next decade by building a ‘world class 5-pillar economy’, better services, lower taxes, lower debt and stronger borders, ‘where the boats are stopped’.

The Liberal Party’s plan has been posted online at


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