Life saver dashes through CBD to promote web agency
Digital agency Web Profits has created a video ad featuring a surf lifesaver running through the streets of Sydney CBD to illustrate that it believes companies with bad websites are “drowning in a sea of competition”.
The campaign supports a competition created by the agenct to try to find the worst business website in Australia, with the prize of building a new one for them. the ad was shot in-house by Web Profits.
http://youtu.be/CHYH_JF_sjw
The agency says that it has already had 40 entries for the competition.
5.30pm update: Surf Life Saving Australia says the ad infringes its intellectual property.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Can I get a LAME-men?!
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A pretty darn close rip-off of our last campaign
nothing is sacred anymore……
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But maybe that is the whole point of the campaign? Funny, slightly-tacky video that appeals to the humour-side and then supports quite a serious problem of bad websites for businesses?
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truly atrocious
would you trust them with your brand if they do this to their own?
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Hahahaaa, good idea! The look on people’s faces was priceless 😀
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I wonder if they got SLSA’s approval on using their copyrighted yellow and red lifesaver caps? If not, say hello to their lawyers!
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Hi g,
I wondered that too. I’ve asked SLSA for their views on the campaign, and am waiting to hear back.
Cheers,
Tim – Mumbrella
I know my share of SLSA people… I will be interested to see what they say! 😉
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I get the idea behind the ad, I’m just not 100% convinced about the execution of it. I also know a lot of people in the SLSA and I’m not sure what they would make of this either
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haha love it!
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Would have thought they could have shot this in last week’s rain in Sydney….
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Stick to making web banners (or whatever you do) guys. This was utter SHITE.
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Hi g,
Here’s your answer: https://mumbrella.com.au/digital-agency-accused-of-ripping-off-surf-life-saving-australias-ip-in-ad-campaign-53351
Cheers,
Tim – Mumbrella
I think this has spiralled out of control… this is clearly a simple, fun, quick, home-job-esque ad… really? See it for what it is, fun…
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@AnonymousMe – I would have to agree with you here, it is not like they are portraying the SLSA in a bad light merely a humerous one. It may be time for people to realx a bit and see the funny side of things….
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Next time an agencey wants to use an image of a life saver they should consider a life guard image .Two different organisations two different attitudes.That is until Surf Life come sniffing because they now lay claim to that image also.Watch out “Hoff ” you will be next !
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