Life-Space Probiotics appoints Dig & Fish to creative account

Life-Space Probiotics has concluded its competitive pitch process and appointed Dig & Fish as its lead creative agency across Australia and China.

The brand’s head of marketing for ANZ, Nick Campion, said it was exciting to work with a smaller network.

Life-Space claims to be Australia’s number one probiotic brand

“We have ambitious plans for Life-Space. We needed the right strategic and creative partner with a proven capability in Australia, China and beyond,”  he said.

“We were excited to include a smaller network in the pitch and were blown away by the team’s creative and strategic capabilities. The tight-knit collaboration and mutual respect between the Project Worldwide agencies also had a big influence on our decision.”

Project Worldwide is an independent creative network, of which Dig & Fish is a part. Dig & Fish’s sister agency JUXT China has been Life-Space’s partner in China for two years.

Dig & Fish managing director Angie Bradbury added: “Life-Space is on an incredible journey and we are delighted to be partnering with them. As preventative health continues to increase in popularity worldwide, their focus on the unfolding story of the human microbiome will set them up for further success in the future.

“The team at Life-Space gave us something you don’t get every day – an inspiring brief to create an equally inspiring global brand platform – and we are absolutely thrilled to be part of this.”

Life-Space claims to be Australia’s number one probiotic brand, and the number one international probiotic brand on China’s Alibaba.


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