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Lifeline appoints Robyn&Leon to creative account

Branding and design agency Robyn&Leon has won the creative account for suicide prevention service, Lifeline.

As part of the appointment, Robyn&Leon will help lifeline develop a communications and branding strategy for its new text messaging crisis and suicide prevention service.

Bob Gilkes, CEO at Lifeline Australia, said in a statement: “We want to make sure Lifeline’s 24/7 crisis support and suicide prevention services continue to reach more Australians, in
new ways.

“In particular, our innovative SMS-based service is about taking Lifeline’s offer of compassion, connection and hope, and making it available through a popular and modern communications tool.”

Leon Wilson, director at Robyn&Leon, added: “Lifeline is an amazing organisation that is trying to prevent the devastating impact suicide has on individuals and families alike.”

Robyn&Leon was formed late last year when the former group creative director at Saatchi&Saatchi, Leon Wilson, joined forces with the founder of branding agency Red Robyn.

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