Lifesight and Val Morgan Digital sign measurement partnership
Val Morgan Digital is helping advertisers adopt “footfall attribution capabilities” for their campaigns on its ecosystem via a partnership with Lifesight.
The announcement:
Val Morgan Digital has announced an exclusive partnership with Lifesight, a global intelligence company that specialises in Unified Marketing Measurement, to provide footfall attribution capabilities to campaigns. The partnership gives advertisers deeper insights into the impact of their campaigns across Val Morgan Digital’s on-site inventory plus branded and social content.
By leveraging Lifesight’s advanced technology, Val Morgan Digital, who reach 9.1m Australians every month, will be able to offer clients enhanced measurement, improved attribution, data-driven insights, and real-time campaign monitoring. This will enable clients to make more informed decisions and drive better business outcomes.
“We’re excited to partner with Lifesight to provide our clients with unparalleled insights into the effectiveness of their campaigns,” said Brian Florido, managing director at Val Morgan Digital. “A recent case study with an alcohol challenger brand demonstrated a 5% incremental footfall uplift, highlighting the power of our partnership.”
Peter Madani, director of sales & partnerships at Lifesight added, “Our partnership with Val Morgan Digital allows brands to close loop on real world performance outcomes to better understand the impact of their advertising”
By combining Val Morgan Digital’s premium digital inventory with Lifesight’s advanced measurement capabilities, advertisers can gain a comprehensive understanding of their campaign performance and make data-driven decisions to maximise ROI.
Source: Val Morgan
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