Lime bikes and scooters launches campaign with Edwards and Co
Shared electric bikes and scooter company Lime has launched a creative campaign in collaboration with Edwards and Co, called the ‘Helmet Hair Salon’.
The announcement:
Lime, the world’s largest provider of shared electric bikes and scooters, launched Australia’s first Helmet Hair Salon in collaboration with leading hair agency, Edwards and Co., in Melbourne this week.
The project was launched to help build brand awareness, warmth, and education amongst riders and prospective riders in Melbourne, showing Lime is the provider that understands and connects with their values and views around safety.
The campaign counters the call-out from the near one-in-five (19%) bike/scooter riders who say the potential of post-ride helmet hair is a deterrent. The ‘serious’ aim of this fun initiative is to demonstrate that bad hair day fears should never be a barrier to safe and sustainable e-bike and e-scooter riding.
Lime’s dedication to creating a safe and sustainable riding coincided with the government announcing that the trial will be extended for another six months. Additionally, Lime will equip 25 e-scooters with advanced camera capabilities, with real-time footpath detection and audio alerts to crack down on illegal footpath and tandem riding.
Lime’s mission is to build a future where transportation is shared, affordable and carbon-free. As the world’s largest provider of shared electric vehicles, Lime partners with cities to deploy electric bikes and scooters to service any trip under five miles. One of Time Magazine’s 100 Most Influential Companies in 2021, Lime has powered more than 400 million rides in more than 250 cities across five continents, spurring a new generation of clean alternatives to car ownership.
Source: Soda Communications
