LinkedIn launches #InItTogether campaign

LinkedIn has launched the second iteration of its #InItTogether campaign across connected TV, out of home, social and digital.

The campaign originally debuted last June, and features real members who have found jobs with the help of LinkedIn.

“Whether you are looking to make that career shift to find your dream job or are in between jobs, the search process is that much easier (and a lot less lonely) when you can lean on people who can help,” said Shiva Kumar, LinkedIn’s head of brand marketing and communications – Australia and New Zealand.

“We see this often on LinkedIn, where a diverse community of people come together to help each other out. Our #InItTogether campaign celebrates these inspiring member stories of professionals who have leaned on their community to get closer to their dream jobs. Australia is a core market for LinkedIn, and through this campaign we hope to inspire our 10+ million members to find jobs and build fulfilling careers.”

The campaign will go live on connected TV, social, and digital, and will involve out of home media in Sydney and Melbourne.


LinkedIn: Shiva Kumar

Agency: McCann

ECD: Benjamin Davis

Senior Copy writer: Alex Moore

Designer/Finished Art: Terry Chisholm + Martin Vesely

Producer: Bella Jarman

Account Director: Jodie Allen

Production company: Brightworks

Director: Cameron D’Arcy

DOP: Mitch Ayers

Photographer: Andy Green


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