Lion Beer appoints VML to digital account

Lion Beer – the parent company which manages beer brands including XXXX Gold, Tooheys News, Hahn and Heineken – has appointed WPP-owned digital agency VML to its digital account.

VML will now handle Lion’s digital and technology requirements.

A line-up of Lion’s products

A spokesperson from Lion Beer said in a statement: “Lion Beer Australia can confirm that VML has been appointed to handle our digital and technology requirements.

“The appointment was made after a review of our business needs to ensure we have the right industry leaders to help continue to place consumers and customers at the heart of everything we do.”

The appointment comes almost a year after Lion Beer announced a new marketing leadership structure and created one marketing director role.

Aden Hepburn, managing director and ECD at VML, added: “We’re honoured and excited to be working with Lion and their huge portfolio of Australia’s best beer brands. They have a brilliant team, big ambitions and we can’t wait to shape the future with them.”

Lion Beer handed its digital account to The White Agency, now known as WhiteGrey, in 2012.


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