Lion of St Mark winner Joe Pytka slams big ad networks as ‘trawlers’
Joe Pytka
Big advertising conglomerates are “trawling the oceans of clients” and killing creativity according to this year’s Lion of St Mark, director Joe Pytka.
In an entertaining question and answer session Pytka, director of numerous ads and the movie Space Jam, took a swing at large conglomerates, and said the last age of creativity in film was the 1970s with the last “great film” Raging Bull, while the last days of creativity in advertising were the 1980s.
“There was a certain integrity to those monstrous creative people like George Lois,” said Pytka. “He would jump out of a window rather than act to the client’s wishes.
No offence to Pytka, but Lion of St Mark? Could Cannes get any more up its own arse?
Oh yeah, it certainly can. Bono and the LionHeart award.