Lisa Muxworthy joins Nine Publishing
Lisa Muxworthy, who drove record readership numbers at news.com.au, has been appointed to the newly-created role of head of growth content at Nine’s metro mastheads.
Confirmed on Friday, Muxworthy will drive a growth content strategy to attract new audiences to The Sydney Morning Herald, The Age, Brisbane Times and WAtoday.
She will take responsibility for a new Growth Content reporting team and editor, social media teams, as well as search, audio and video content.
Still can’t believe news let Lisa go! Such a great hire for Nine.
Nine really needs to get some experience in their editorial leadership. It seems to be really thin, especially in the top jobs, and too many people making decisions seem to have extremely limited knowledge and awareness.