LiSTNR partners with SBS

LiSTNR has announced a partnership with SBS, where a range of SBS podcasts and radio streams will be available on the LiSTNR app.

The announcement:

LiSTNR and SBS today announced a multi-year partnership that will see no less than 40 of SBS’s premium podcasts, plus six of its digital radio stations, available on LiSTNR.

A range of SBS’s most popular and acclaimed podcasts will be housed on LiSTNR including SBS News In Depth, Eyes on Gilead: A Handmaid’s Tale Podcast, Seen with Yumi Stynes, My Ramadan, The Ugly Ducklings of Italian Cuisine, and The Uluru Statement from the Heart which is available in over 80 languages.

In addition, digital radio brands SBS Radio1, SBS Radio2, SBS PopAsia, SBS PopDesi, SBS Chill, and SBS Arabic24 will be available on LiSTNR.

SBS launched SBS Audio last month, which houses all SBS’s audio products in more than 60 languages in one unified digital experience on app and web. According to the 2021 Census the number of Australians using a language other than English at home grew 16% to more than 5.6 million*, with SBS serving 92% of these users to reach more audiences than ever before.

Today the LiSTNR network announced it now reaches a new record of more than 8 million Australian podcast listeners^. On LiSTNR, SBS will have the ability to expand its overall reach as well as access a continually expanding signed-in known audience of more than 1.3 million. SBS podcasts and audio streaming already sees more than 5 million streams per month on its existing platforms and this new partnership will further extend that reach.

LiSTNR head of news & information, Melanie Withnall, said: “LiSTNR is delighted to announce it is partnering with SBS. SBS provides audio content in all of Australia’s most spoken languages and it is great for LiSTNR to be able to share this content with our users from culturally and linguistically diverse communities, and also to provide different perspectives in news and information.”

SBS director of audio language content, David Hua, said: “SBS is excited to be working with LiSTNR on this exciting new partnership. Recently SBS went live with its new brand position of SBS Audio which reflects how our unique offering is being taken up on a variety of platforms to suit the needs of our contemporary audiences.

“LiSTNR is a leader in the space and we are very pleased that our podcasts and audio streams will now be available on their platform.”

SBS Media will continue to provide exclusive sales representation on its unique audio offering.

*ABS Census 2021
^Australian Podcast Ranker – Triton Digital, March 2023

Source: SCA


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