Live blog: Monday, July 21

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:32pm – When coming up with a solution of how to sell a car someone suggested the Wakudoki. And why not…

3:47pm – Diageo has confirmed it has parted ways with media agency Ikon and moved its account to creative agency Leo Burnett, with sister Publicis agency Mediavest overseeing the buying arm.

1.54pm – Meanwhile on all things related to Cannes Lions. Terry Savage has come back to us and answered a number of questions. Read his Q&A here. 

1.50pm – Communications Council CEO Margaret Zabel has told Mumbrella that agencies dealing with claims of illegitimacy around campaigns entered into awards should be transparent about them. Read here comments here. 

1.05pm – The publishers of travel industry trade magazine The Travel Bulletin have announced the recent June edition will be its last. Read about it here. 

12:14pm – If there’s one thing wrong in the world it’s the discrimination against blonde beautiful women

St George Metal Recovery

11:16am – World Movies is hosting a season of John Waters‘ ‘Films of Bad Taste’, so they got the man himself to star in the teaser:

10:27am – It seems to be a morning for creative agency announcements with online travel agents Wotif hiring M&C Saatchi as its first external creative agency.

10:15am – TV ratings are in, and Nine’s 60 Minutes topped the night last night, but Masterchef looks set to build for its finals week after that banana split challenge.

9:33am – Some news breaking this morning with online bank ING Direct parting ways with Droga5, despite recently launching a new campaign with the agency.

8.11am: Good morning and welcome to another week. Here’s what’s broken overnight internationally:

The Guardian: Russia Today reporter resigns in protest at MH17 coverage

“A London-based correspondent of Kremlin-funded news channel Russia Today has resigned in protest at its coverage of the shooting down of Malaysia Airlines flight MH17.

Sara Firth, who worked at Russia Today for five years, described the channel’s reporting of the crash in which 298 people were killed, including a former BBC journalist, as the “straw that broke the camel’s back”. “

Mumbrella Asia: Singapore Airlines says sorry for insensitive MH17 ‘publicity stunt’ post

“Singapore Airlines has apologised for a perceived lack of sensitivity to those affected by the doomed Malaysia Airlines MH17 flight after posting on social media that its aircraft were not using Ukrainian airspace.” Why Neil Patrick Harris Can’t Drink His Heineken in W+K New York Spot

“Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced today the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the “Best Tasting Light Beer” award to life.

The Heineken Light creative will feature a new TV commercial starring Neil Patrick Harris and will celebrate the “Best Tasting Light Beer” award, extending online through a series of digital videos and behind the scenes content that will be available at The campaign is a product announcement for the Best Tasting Light Beer, but with a twist: it tastes so good but certain alcohol regulations in the USA don’t allow spokespeople to drink it on camera. Heineken and their agency partners at Wieden + Kennedy worked with Neil Patrick Harris to embrace this challenge and to find clever and humorous ways to bring the taste experience to life on TV.”

The Guardian: James Murdoch back in public at father’s side in moves for Time Warner

“Two years ago James Murdoch’s career seemed all but over, derailed by his pivotal role in the hacking scandal that had shaken the foundations of his father Rupert’s media empire.

This week his comeback looked all but complete when he got a prominent name check as Rupert announced what could be the biggest deal of his career.

When the New York Times revealed 21st Century Fox had made a play for Time Warner on Wednesday, Murdoch Kremlinologists were fascinated to see that James was named as instrumental to the proposed deal.”

The New York Times: Amazon Unveils E-Book Subscription Service, With Some Notable Absences

“After months of speculation, Amazon on Friday introduced a digital subscription service that allows subscribers unlimited access to a library of e-books and audiobooks for $10 a month.

The service, Kindle Unlimited, offers a Netflix-style, all-you-can-read approach to more than 600,000 e-books, including blockbuster series like “The Hunger Games” and “Diary of a Wimpy Kid,” nonfiction titles like “Flash Boys” by Michael Lewis, as well as literary fiction and classics.”

AdAge: Anheuser-Busch InBev Begins U.S. Media Agency Review

“Anheuser-Busch InBevis in the midst of a formal media agency review for the U.S., according to people familiar with the matter.

The brewer’s incumbent U.S. media agency is Publicis Groupe’sStarcom, which was selected to handle media planning and research duties in late 2011, as A-B InBev decided to outsource some of the media duties long handled by its in-house Busch Media Group. That group still handles media buying.”

Campaign: Mark Lund moves to McCann as UK CEO

“Mark Lund, a managing partner at Now, is leaving the agency he helped found to join McCann Worldgroup UK as its chief executive.”


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