Livewire brings AAA console game inventory to APAC advertisers via Anzu

Andrew Banks

March 17, 2022 10:55

APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io.

Advanced in-game advertising platform Anzu has expanded its exclusive partnership with global gametech and gaming marketing company Livewire to help more APAC advertisers reach players within some of the most popular AAA console titles via non-disruptive in-game ads.

Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, content creators, digital platforms, and emerging technology to design campaigns and deliver solutions that add value. The partnership with Anzu, the in-game advertising solution and the first to serve programmatic in-game ads on consoles, first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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