Livewire raises over $4.7M in Series A funding; expands reach to global advertisers in gaming sector
Livewire, the Aussie-founded gaming marketing and gametech company that develops integrated gaming marketing solutions for advertisers, has successfully raised $4.7 million in a Series A funding round.
With nearly 50% of the world’s gamers in the APAC region and a compelling proposition for both brands and gaming publishers, the company has seen early success, expanding from Australia to Mumbai, Singapore and London.
Its exponential growth has resulted in new client wins including Uber Eats for a major research and insights program to inform their gaming strategy, as well as Foxtel Group’s Binge, and Warner Music Australia.
The funding will enable the business to better leverage interest from advertisers and gaming companies globally via accelerated headcount, entry into new markets and further development of proprietary gametech platforms.
