Local advertising service launched by rent.com.au

ASX listed real estate Rent.com.au is launching a local advertising service, the company announced today.

Rent.com.au launches industry-first local advertising platform

Local businesses will have a new way to advertise to potentially valuable new customers thanks to an industry-first marketing platform launched by Rent.com.au this week.

The local, suburban advertising platform allows small local businesses to advertise directly to rentseekers looking to move to the suburb.

Businesses taking up the product offering get to create the ad, controlling the image, branding and message, as well as choosing the suburbs it is displayed in and the duration it is shown. Pricing starts at $49 per suburb per month. Rentseekers who search for rental properties will only see the ads relevant to the suburb.

Rent.com.au CEO Greg Bader said the local ads platform would give local businesses better return on investment for their advertising compared with social media, and would showcase the best of the area to potential new residents.

“We wanted to be able to deliver relevant local content to our customers but also provide an opportunity for small businesses to reach out to people potentially moving into their suburb,” Bader said.

“Any small business operator will tell you that the locals are the ones that keep them ticking over. This is where we can really make a difference – with over 600,000 people searching per month for their new home in suburbs right across the country, Rent can offer unprecedented levels of awareness to the very audience that matters most – locals.

The product has been trialled successfully over the past month, with a suburban café and bar in Perth receiving thousands of impressions following the implementation of the local ads on Rent’s website.

Enterprising renters who recommend the local ad product to a small business will also receive a $10 gift card every month that the ad is active on the site.

“We don’t expect people are going to retire off the commission but it is an example of us sharing the benefit and supporting our customers,” Bader said.

The locals ads are restricted to two per suburb to prevent oversaturation and rewards early-adopting small business owners.

About Rent.com.au

Rent.com.au is Australia’s number one website dedicated to renters and rental property, and a leading advocate for the country’s growing number of rental tenants. With a suite of services dedicated solely to rental properties, Rent.com.au helps renters, agents and landlords find the right fit.

From the company’s media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.