Local beer brand launches record label

Aussie indie non-alcoholic company, Heaps Normal, has this week announced the launch of an in-house record label and artist support program.

The beer brand’s new venture will aim to work with and boost the profile of emerging local artists by releasing quarterly vinyl records, merch and other products, as well as will present and support shows and tours through venue and artist partnerships.

“We want to bring together all of our work in and with the music industry, to build on the investments we’ve made in the music industry over the past four years, to make the records that might not have otherwise been made and give a leg up to musicians building their profiles,” Heaps Normal CEO and co-founder, Andy Miller, said.

“It’s tough right now in Australia for musicians to break through and find a sustainable footing in the music business. There isn’t always a clear path forward, and navigating the systemic and financial barriers standing between an artist and a thriving career is challenging to say the least. And let’s face it, our live music industry needs more support. Venues, in particular, have borne the brunt of rising costs of compliance, promotion and production, hamstringing their ability to support live music in the way they might want to.”