Local Agent Finder uses comedy to introduce new brand direction
Three months after appointing McCann Melbourne to its business, real estate agent comparison site LocalAgentFinder.com.au has taken a new direction with its marketing, putting comedian and actor Jason Geary as the face of its brand.
Geary will play the role of chief comparison officer for the brand, which allows property sellers to compare agents through its website and app.
The campaign reunites Geary with Local Agent Finder CEO, Matt McCann, who had previously used the actor in his marketing when he was CEO of insurance comparison site iSelect.
McCann joined the agent comparison site as CEO in September after slightly more than a year as CEO of another comparison site, Comparethemarket.
“Giving Jason the freedom to take on a new and very different role playing himself means that consumers will be both informed and highly entertained,” McCann said.
Local Agent Finder has also recently appointed independent Melbourne media agency RCJ to handle its media account.
The first of what will be a series of 15 and 30-second ads started airing over the weekend.
