Lola ‘stalks’ the press for DVD release campaign

Madman Entertainment has started promotion of the upcoming DVD/Blu-ray release of The Loved Ones on March 16, using the film’s villain Lola to ‘stalk’ the press.

Lola’s letter includes glittery stars and a lock of hair.

Sean Byrne’s horror film was expected to be a hit due to the international festival success after its 2009 debut, but the acclaim from critics and genre lovers, as well as a healthy marketing campaign, could not guarantee a good box office result when it was finally released in November 2010.

The home entertainment release will be a new opportunity for the film to reach its audience; this is the material that Madman has generated to promote it:


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