F.Y.I.

Lonely Planet teams up with Mercedes-Benz for online travel campaign

November 10, 2010 11:35

Lonely Planet and Mercedes-Benz have partnered to launch a new online campaign – aimed at highlighting Australia’s best regions and encouraging Australians to travel.

The announcement:

Lonely Planet and Mercedes-Benz have launched a new online campaign to encourage Australians to explore something out of the ordinary.

With Stereo(un)typical Australian Escapes – http://mercedes.lonelyplanet.com/ – Lonely Planet and Mercedes-Benz have gathered their top 10 Australian road trips as free, downloadable PDF itineraries to inspire people to start thinking about their next escape.

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