‘Long form video content in a way that they’ve never had it before’: Spotify moves into live concert films
Spotify has expanded its business model once more, releasing the first-ever live music concert film on its platform.
Billions Club: Live with The Weeknd is a 48-minute document of a show hosted by Spotify last month in an airplane hangar at Santa Monica airport, in order to celebrate the success of Canadian artist The Weeknd on its platform.
To date, 25 of the artist’s songs have surpassed a billion streams on the platform; he also boasts the most-listened-to song on Spotify, with Blinding Lights racking up a whopping 4.6 billion listens.
Spotify’s VP of marketing and partnerships Marc Hazan told The Hollywood Reporter the choice of The Weeknd as the debut live concert film makes sense, considering their parallel career rises.
“If you look at the timeline of The Weeknd and Spotify, they’re pretty tightly interlinked. He came up the same time we did,” Hazan said.
“Video in itself is becoming a bigger part of the Spotify experience. What it does allow us to do is create these really amazing moments with artists and bring them not only to those that are in the room, but to everyone on platform.
“They’re going to have long form video content in a way that they’ve never had it before,” he said of Spotify users.
“Our users and fans of The Weeknd are going to get to experience this first on Spotify.
“It is part of that kind of evolution of a platform where consumption evolves from being about just your ears to your eyes and your ears.
“I think this is the direction of travel.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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